Jake From State Farm Net Worth: How Kevin Miles Became an Unexpected Million‑Dollar Icon
Kevin Miles’ journey to becoming the modern Jake from State Farm is a story built on persistence, opportunity, and genuine personality. Long before he appeared on national television wearing the iconic red shirt and khakis, he was a young actor working tirelessly to break into the industry. What began as a simple commercial spot transformed into one of the most recognizable roles in advertising, turning Kevin into a household name and an unexpected millionaire. His rise isn’t just about fame it’s about resilience, creativity, and the power of authenticity.
Profile Summary
| Quick Bio | |
|---|---|
| Real Name | Kevin Miles (Kevin Mimms) |
| Known As | Jake from State Farm |
| Age | 35 (born July 1990) |
| Birthplace | Chicago, Illinois, USA |
| Height | 5 ft 11 in (180 cm) |
| Net Worth | $7M–$8M (estimated) |
| Profession | Actor, Commercial Personality |
| Famous Role | Jake from State Farm (2020–present) |
| Education | Chicago Academy for the Arts; Webster University (BFA) |
| Residence | Los Angeles, California |
| Hair Color | Black |
| Eye Color | Brown |
| Known For | National commercials, celebrity collaborations |
Early Life
Kevin Miles, known widely as the modern Jake from State Farm, was born in July 1990 and grew up on the South Side of Chicago. His early years were shaped by a creative curiosity and a love for performance. Even as a young boy, he found comfort in storytelling and acting, which later evolved into a defining part of his identity.
Growing up in a city with both challenges and vibrant culture helped shape his grounded personality. While he keeps details about his family mostly private, he has mentioned that they supported his ambitions early on and encouraged him to pursue his passion.
Education
Kevin attended the Chicago Academy for the Arts, where he focused deeply on theatre. The structure and discipline of formal arts training strengthened his skills and prepared him for the competitive world ahead.
After graduating, he furthered his craft at Webster University’s Conservatory of Theatre Arts, earning a Bachelor of Fine Arts degree. This period of training helped him master acting fundamentals and develop versatility, which later set him apart in auditions.
Early Career
After completing his education, Kevin moved to Los Angeles to pursue acting professionally. Like many aspiring actors, he faced financial hardship. He has openly shared that he slept in his car during the early months of his journey, unable to afford housing while trying to secure roles.
Despite the obstacles, Kevin remained persistent. He landed small roles in commercials and guest appearances on shows like Criminal Minds and S.W.A.T.. These roles didn’t bring widespread recognition, but they built his experience and gave him a foothold in the industry.
The Big Break
In 2019, State Farm held auditions to reboot their famous 2011 commercial featuring “Jake.” Although Kevin forgot to bring the signature red shirt and khakis to his audition, his natural charm and relatability stood out.
He booked the role, and in February 2020, the new Jake from State Farm debuted. His friendly demeanor, grounded delivery, and subtle humor resonated immediately with audiences. Soon, he appeared in commercials alongside sports stars like Patrick Mahomes, Chris Paul, and Aaron Rodgers.
The character became a cultural staple, appearing in major advertising slots, including the Super Bowl. Kevin quickly became one of the most recognizable faces in modern commercials.
Net Worth
As of 2025, Kevin Miles has an estimated net worth between $7 million and $8 million. While the exact figure remains private, multiple entertainment and business outlets support this range.
His wealth comes not just from commercials but from consistent work in television, appearance fees, and ongoing brand collaborations. For a commercial actor, reaching this financial level is rare and speaks to the magnitude of Jake’s impact.:max_bytes(150000):strip_icc():focal(982x499:984x501)/jake-from-state-farm-1-f050098cc6db41f4be139225b54d3607.jpg)
Earnings
Kevin’s earnings from State Farm vary based on contract terms, campaign size, and residuals. Industry estimates suggest he earns between $200,000 and $500,000 annually from his State Farm appearances.
Additional earnings may include:
- Guest roles in TV series
- Partnerships and collaborations
- Bonuses for special or high‑profile commercial spots
Some commercial shoots can pay $10,000 to $15,000 per spot, and long‑running national ads can produce significant residual income.
Career Growth
Since becoming Jake, Kevin’s opportunities have expanded. His presence in commercials has led to national exposure, collaborative appearances with athletes, and continued roles in television.
He has expressed interest in exploring production, hosting, and voice work. His talents and industry relationships suggest that the Jake role could act as a launchpad for further growth.
Lifestyle
Kevin is known for being humble and down‑to‑earth. Despite his rising fame, he avoids extravagant displays of wealth. He has mentioned valuing peace, privacy, and personal well‑being.
He resides in Los Angeles and maintains a balanced lifestyle focused on creativity, fitness, and meaningful relationships.
Physical Appearance
Kevin’s physical presence contributes to the approachable character of Jake. He stands at approximately 5 feet 11 inches tall with a fit, athletic build. He has brown eyes, black hair, and a calm, friendly expression that viewers quickly connect with.
His signature look red shirt and khakis has become one of the most recognizable outfits in modern advertising.

Family
Public information about Kevin’s family is limited, as he intentionally keeps his personal life private. He has shared occasional comments about the support he received while growing into his career, but specific details about siblings or close relatives remain undisclosed.
There are no confirmed reports of him being married or having children, though he prefers to keep such matters out of the public eye regardless.
Social Media
Kevin maintains an active but modest social media presence. He shares behind‑the‑scenes moments, personal reflections, and career updates across Instagram, Twitter (X), and TikTok.
Followers appreciate his sincerity and warm interactions. His online presence complements his public persona approachable, calm, and genuine.
Public Persona
Fans and colleagues often describe Kevin as charismatic without being flashy. His grounded personality makes him relatable, which aligns well with State Farm’s branding approach.
He embraces the Jake role without feeling boxed in by it. Instead, he uses the visibility to build credibility and maintain a positive public image.
Fun Facts
- Kevin once slept in his car while struggling to find acting work.
- He forgot the classic Jake outfit at his audition.
- He has worked alongside major sports celebrities.
- His passion for acting began early and never faded, even during hardships.
- He is academically trained in theatrical performance.
Final Thoughts
Kevin Miles’ journey is one of persistence, talent, and surprising opportunity. From humble beginnings in Chicago to becoming the face of one of America’s most recognized advertising campaigns, he has built an impressive career and a multimillion‑dollar net worth.
His story inspires many who dream of success through dedication and authenticity. Whether he continues expanding his acting career or steps into new creative ventures, Kevin’s legacy as Jake from State Farm is already firmly established.
FAQs
Who is the current Jake from State Farm?
Kevin Miles is the actor who plays the modern Jake from State Farm, becoming the face of the insurance brand since 2020.
What is Kevin Miles’ net worth?
His estimated net worth ranges between $7 million and $8 million, earned through commercials, acting roles, and brand partnerships.
How old is Kevin Miles?
Born in July 1990, Kevin is approximately 35 years old.
How tall is Kevin Miles?
He stands at around 5 feet 11 inches (180 cm).
Is Kevin Miles married?
He keeps his personal life private, and there is no confirmed public information about his relationship status.

